What is PR?
Public Relations in a word is ‘Communicating’ it is the art of communicating with your target market.

One of the keys to business success is that you communicate to your current and potential customers about your company, products and services.

JAM publicity can assist you in defining your Public Relations needs, no job is too big or too small, from a simple distribution of a media release to a major campaign JAM publicity can help you.

What can PR do for you?
Public relations achieves business objectives by using a variety of communication mediums to;

• Create a profile for your business/ service
• Raise awareness of your products and services in target markets
• Highlight your areas of expertise
• Position you as a leader in your field
• Improve customer relations
• Generate new business leads and enquiries
• Differentiate you from your competitors
• Add credibility to your business image
• Build and safeguard your reputation
• Strengthen relationships, internally and externally
• Boost morale and improve internal communication

For maximum impact, public relations need to be consistent and sustained.

Media Relations JAM Publicity can help you get your message across to the media. We will set objectives and key messages and plan a powerful campaign, using everything from newspapers, magazines, TV and the internet. We will also help you evaluate the coverage to clearly show return on investment.

	Tourism Do you have a tourism business or interested in targeting the tourism Market? JAM publicity has experience in all areas of tourism from Tourism Marketing, trade shows, working with inbound operators and wholesale agents, packaging, Tourism Media and much more. JAM Publicity can assist your business in becoming a key player in the tourism industry and most importantly drive interstate, international and domestic traffic!
	Event Management Organising an event is a skilled process involving researching venues, accommodation and catering; developing a theme; sourcing audio-visual equipment; selecting and liaising with suppliers; and managing a database of contacts, whether these are media, dealers, suppliers or customers. JAM Publicity has experience in event management and can organise festivals, conferences, seminars, road shows, exhibitions, press conferences and tours, gala dinners and Christmas parties. We handle everything from initial conception, planning and marketing through to implementation and follow-up.
	Community Relations The ‘Community’ of an organisation can be its biggest supporter or biggest critic. The aim of community relations is to communicate with your community and develop strong links to build a positive image of your business. JAM Publicity undertakes the planning and management of community relations projects designed to demonstrate corporate social responsibility, build relationships with local communities, gain support for clients’ activities or develop brand loyalty. Campaigns can include relationship marketing events, open days, exhibitions & roadshows, local sponsorships, direct mail campaigns and newsletters.